Lead Generation for Healthcare Practices
January 12, 2025
We help healthcare practices get more qualified leads through “blended” search marketing campaigns.
When it comes getting new patients for your healthcare business, there’s nothing more powerful than search engine marketing.
But you already knew that. You’ve probably invested in SEO or PPC at some point and got mediocre results (despite being promised otherwise).
You’re here because you need help with one (or all) of the following:
Your practice is struggling because your strategy is outdated. When you search for your business main keyword, what you do see? Ads, local listings, organic listings, Local Service Ads, content…there’s a lot of noise. To get meaningful results, you need to show up in all parts of Search. We deploy a “Blended” strategy that puts your healthcare business everywhere, which can effectively be optimize not just to drive leads, but high value patients, and ultimately add revenue to your healthcare practice.”
Shibu M
_Manager Partner, Care Marketing Partners
Most agencies fail to deliver results because they only focus on a few parts of the internet. Instead, we attack every single opportunity to make sure your care business generates quality leads.
Securing the top ranking in Google “Maps Pack” organically for targeted local searches.
The fastest way to get new patients in the door. Within 14 days your phone will be ringing.
Highly targeted Pay Per Click campaigns going after high value keyword searches.
Attacking organic Google results by creating content to flood the SERPS.
Most agencies fail to deliver results because they only focus on a few parts of the search engine result pages. Instead, we attack every single opportunity to make sure your business generates quality leads.
The Blended Search system is geared towards generating results for your healthcare business, quickly.
First we setup a handful of Google PPC and LSA campaigns. The goal of these campaigns is to identify the keywords that are driving the highest quality leads, for the lowest cost.
We’re able to map those leads back to individual keywords, so we know exactly which levers to pull to scale.
Using the top performing keywords from your paid ad campaigns, we push those into an organic SEO campaign.
The focus of your organic campaign’s is to rank for local searches, so our process focuses on optimizing GBP profiles, generating reviews and securing local press mentions.
The next step is to stack more organic keyword rankings by building new content for your website. More practice area pages, location pages, resource guides and blog posts that target high value keywords and bring in new leads.
By now, your website will be generating 5x organic traffic and leads since we started working. The final piece is setting up remarketing ads across the web to recapture your website’s lost traffic. These ads show up in search engines and on social media, driving more leads and clients to your firm.
It’s not enough to drive leads, you need to convert them into signed clients. That means you need tight intake systems to convert calls into clients, we’ve got the training necessary to get your team on point and closing deals.
Everything is meticulously tracking in a lead tracking dashboard. Our consultants setup call tracking, form tracking and website engagement tracking so we can clearly show you your leads, traffic and rankings. We use this data to continuously optimize your campaigns and improve month over month.
We’re not here to bill you for busy work, we’re here to help you land patients, and that’s exactly what we do for our clients. But don’t just take our word for it, we’ll let the results speak for themselves.
As a busy business owner, we know what you care about – qualified new patients. Not rankings, not traffic, not leads…QUALIFIED patients. Everything we do is focused on optimizing your campaigns to generate new business, not waste your time with tire kickers.
They’ve done a great job – good communication, clear goals to increase patient leads. I’ve never felt that what I’m paying for, does not provide results. The results speak for themselves.”
Dr. Sharon M – O.D.
Doctor Owner, Superior Eye Care
Most agencies fail to deliver results because they only focus on a few parts of the search engine result pages. Instead, we attack every single opportunity to make sure your practice generates quality leads.
OR
A 30 minute deep dive in your business’ past marketing efforts, your competitors and marketing goals.
A roadmap showing you everything you need to do to start getting more leads from search engines, including investment amount and timeline to results.
If you accept our roadmap, we’ll get started building your campaigns. Most of our clients start getting leads within 30 days.
No worries. We’ve got a FREE guide that details the roadmap we’ve used to help Health & Care Businesses get more patients from search.
They’re focused on “traffic”, we are solely focused on generating new leads.
Most agencies are not fit to service healthcare related businesses. Their strategies are out touch and they don’t understand the inner workings of your business.
We’ve worked with health-related practices for almost a decade, we know what you care about.
Not rankings, not traffic, not colorful charts and not even leads. New patients. Our entire process is built with that goal in mind, which is why we’re so effective at what we do.
From the way we operate to the way we structure our contracts, we’re not here to bill you for busy work, we’re here to help you get more patients.
Managing Partner, Care Marketing Partners
